Shaun Tomson is the CEO and President of Surf Park Holdings. Shaun, a former World Surfing Champion, is a surfing industry legend. He has been named by Surfer Magazine as one of the greatest and most influential surfers of all time. He remains one of the most recognized figures in the sport today. Certainly, he is one of the most respected figures in the field, having been a successful surfing industry businessman, best-selling author, and philanthropist. Over the past few decades, Shaun has served as a business consultant to Fortune 500 companies. He founded and sold two popular clothing brands – Instinct in the 80’s and Solitude in the 90’s - and has had executive positions with international brands, O’Neill and Patagonia. He has been recognized as one of the founders of the $16 billion-dollar surfing industry and the $40 million-dollar pro surfing tour. He is the author of Surfer’s Code and the recent #1 Amazon best seller, The Code -The Power of "I Will.” His mission is to create a positive wave of purpose around the world to activate positive decision making. He is a former board member for Surfrider Foundation, and for the Santa Barbara Boys & Girls Club, and is an ambassador for Boys to Men Mentoring. He was the recipient of the Environmentalist of the Year Award by the Surf Industry Manufacturers Association. As a leadership consultant he has spoken all over the world and has shared the stage with well-known personalities including Sir Richard Branson and Malcolm Gladwell, and inspired corporations like General Motors, Cisco, Price Waterhouse and The Gap. He is a Business Finance graduate and earned a Master of Science in Leadership from Northeastern University in Boston. He is an inductee in the US, Jewish and South African Sports Halls of Fame.